The Audible-Ready Sales Podcast
The Audible-Ready Sales Podcast

Episode · 8 months ago

The Brandon Burlsworth Story

ABOUT THIS EPISODE

If you want to be "the top 2%", become an elite seller in your organization, and propel your career to the next level — take spirit from Brandon Burlsworth's UnCommon story. Sales leaders, share it with your sales reps and managers.

Told in the movie Greater, Brandon's life was one of grit, dedication and hard work. But, he didn't start out that way. He started out as a young player, with a big goal, not unlike most sales athletes. Brandon went from a walk-on freshman football player at the University of Arkansas to become a 1st-Team All American, who was drafted into the NFL by the Indianapolis Colts. It's speculated that just 2% of all football players make it into the NFL. Hear the story to see how you can be greater every day.

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Brandon had an incredible impact, not only for himself with his focus and drive and determination, but he also had an impact on those around him. You're listening to the audible ready podcast, the show that helps you and your team's sell more faster. will feature sales leaders sharing their best insights on how to create a sales engine that helps you fuel repeatable revenue growth, presented by the team at force management, a leader in B tob sales effectiveness. Let's get started. Hello, I'm Rachel Clap Miller with force management. Thank you for joining us for this episode of the Audible Ready Sales Podcast, and what an episode it is. We love using sports analogies at force and the reason we do is because they're often a great example of people working towards a common goal, overcoming obstacles, trusting the process, etc. All the things we as salespeople are trying to do every day. So today a special story for you. It's the story of Brandon Burlsworth. You may know it. It's featured in a movie called greater that you can find now on Netflix. Brandon was a walk on for the University of Arkansas football team, a walk on who went on to be awarded a scholarship. He won all SEC offensive guard in nineteen ninety seven, in Nineteen Ninety Eight, all conference honors and was named first team all American. He was a third round draft pick by the Indianapolis Colts. If you think about that trajectory, it's really amazing and a tribute to his character and work ethic. Tragically, ten days after the draft he was killed in a car accident on his way home from school to attend church with his mom. Brandon's brother, Marty, was sixteen years older than Brandon and was very much a father figure to him. Now Marty and Marty's wife, Vicki carry on his legacy by heading up the Brandon Burlsworth Foundation. They're both featured in that movie greater. They're committed to helping kids in need. You'll hear about their work in this episode. John Kaplan talks with Marty and Vicky about Brandon's legacy, his commitment to be greater and how uncommon he was. I think you'll enjoy the conversation. Here we go. It's my great pleasure to introduce to our listening audience Marty and Vicky Burlsworth, the family of the legend Brandon Burlsworth, the greatest walk on and college football history. Just to just a great honor to speak with you both today and I'm really really looking forward to our conversation. Thank you for being here with us. Thank you. Thank you, John. It's a it's our honor pleasure to be here. Fantastic, fantastic. Hey. So I was introduced to Brandon's legacy. Actually, I remember Brandon in I believe it was, is it ninety nine, when Michigan Play Arkansas in the was it the citrus bowl? Citrus Bowl, Orlando in the citrus bowl, and he was an absolute dominant force. I remember hearing his story. I just remember him from back then. And then the movie. I got a phone call from my brother Joe and he said, Hey, have you seen this movie about the greatest walk on and College Football History? And I couldn't remember Brandon's name at the time and and he said Hey, it's on Netflix, by the way. The the movie is called Greater and it's on Netflix. It's a musty for the folks. We're going to dig into it on this podcast and in really talk about kind of Brandon's legacy. It's an unbelievably powerful story. But my brother called me said have you seen the movie? And I and I said, well, I remember the guy. And then when I watched the movie and saw the legacy unfold and and the tragic ending, it just really really hit home...

...and we just reached out to you folks and said We'd love to have you on our podcast and and really talk about Brandon's legacy. So the so the first question that I have for you am already is you know, you have been really out there keeping Brandon's legacy and in memory alive. Why was it important for you to to to make sure that others new brandon story? Yeah, that's that's a really good question, John. I mean brandon worked so hard for so long and I've I remember this little guy trying to play baseball. Wasn't a very good athlete. I coached him as he got a little bit older. I was a junior high baseball coach just in the summer. Nothing professional, but had my team that I'd had for years and I knew the struggles. I mean not just me, our family people on our hometown of Harrison arcis. I knew the struggles, knew the trials and all the you know everything he went through and you know, after his tragic accident, after the NFL draft. You we just couldn't let that end right at that time. He had done too much and been such a great role model, not only for kids but, you know, for for everyone, for just, you know, fremit this can do attitude and believing in yourself and having, you're having a strong faith and and working hard. So we were there on the you know, when it when it was all taking place, all through those years and we just couldn't let it end. We're really, really thankful that you didn't let it end and I just think with Brandon story, I don't think if it would have ended. I think that his legacy was meant to go on and on and on and and Vicky, on that note, you work with the Brandon Burlsworth Foundation and you're a big part of you both are a big part of that. But Vicky, had like your perspective on what do you think most resonates for folks with Brandon Story from your point of view? Good question. I think one of the things is that that Brandon, we all need a role model. We just need somebody look at to and sometimes you want that role all that you can have your children look at you. But Brandon came from, you know, struggling and and overweight when he was younger and he just decided in him his will and his faith that he was going to transform himself. And I think any of us want to think that tomorrow is going to be a better it and we need to get our act together and get back in our faith and that we can change to be that person that we want to be in Brandon did that. So to me he's just an example to everybody of somebody that that was the ultimate I can do it, that you know, he didn't put his head lated circumstances determine what he was going to do. Yeah, I heard a quote. I don't know if it came from Brandon or was about Brandon. Nothing given, everything earned. Yeah, and when you think about for our listeners, that you know, worldwide listeners, he's known as the greatest walk on in College Football History and let me just explain what that means. What that means is in college athletics there are at Athletic Scholarships and the story goes that Brandon was born and raised to play for Arkansas and to he wanted to be a member of the razorback, Arkansas razorback football team, and he wanted that ever since he was a little boy and he decide and he's a late bloomer, so I'm going to ask you a little bit about that, Marty, in just a second. But he's a late bloomer. So there were no scholarships available. I want you to think about that. Everybody else is getting recruited to a school to accompany to what have view and you're not one of them. That's getting recruited to your ideal place that you want to go to. And there wasn't the brandon wasn't a good football player. There are plenty of places for him to be able to use his talents, but he was so focused and determined that he decided to walk on, which means join a football team without an athletic scholarship. And the rest is and he did that...

...at Arkansas, and the rest is just in and an incredible story. So, Marty, what I'd like to talk a little bit about will kind of break this down into kind of for segments. You know, Brandon's determination is impact on others. From a coaching point of view, since you have kind of a coaching background and you interacted with their with the coaches, and then we'll talk about, you know, Vicky, the legacy that's that's really been created in the beautiful job that you all are doing with the foundation and Brandon's legacy. But let's let's dig in a little bit to the determination and focus and desire. And Marty, I believe that you were your you're the older brother, your Brandon's older brother, and there's a significant kind of age difference and in looking at the story, how really blessed I think Brandon was to have you in his life as the father figure. And would you mind just kind of talking about the focus, the desire, the resiliency, the late bloomer? Just tell us a little bit about Brandon's early life, right he I mean as a when we speak, you know, to youth groups, are elementary schools, always stressed to them that brandom is just like anyone else. He wasn't a future all American. At that time you didn't see that at all. You didn't see an athlete at all, really you didn't. You really didn't see that work ethic early on, had just like any kid. He was basically, you know, he make excuses for why I strike out I'm striking it out of, you know, something somebody else's fault. So he and I would have those talks and I would tell him, I said, as long as this is, you know, when he's ten or eleven years old. So we have to keeping that consideration. I's ever, as long as long as it's somebody else is fault, that's not going to get any better. One of that age. He really I don't think that he didn't want to hear that. You know too much of wall open. He got up old enough to be on my my baseball team, thirteen through fifteen year euro but he would always come out and practice with us. One day's a little chunky. I wanted to run sprints with us after practice, and he did and he did, and that was a work ethic there. He started getting more determined and I don't I do not think any creadit whatsoever for what he became. But when he got into our Lee or in our age group, he knew that. I would just tell them say, you know, you're gonna have to do right. Either lose a little weight. We're going to lose a little weight, we're going to work out, or I'm going to you know, we won't play, I'm not going to play very much on the next game. Always lost the way worked hard that Vicki remembers many nights with the in our driveway with the car light zone and I'm catching him and he were trying to make a picture out of him and and you say in baseball, and you know, I've got a break down your mechanics and change them, get you some good mechanics, because he mechanics are on. He had no mechanics. So we did have to worry about any of that. They were you. We had a clean slate, but we he worked just really put in. I mean we will be out there freezing temperatures all year long and then by the next year he made the All star team and made the world series team as a picture and baseball was really big. That was has always been my favorite sport. It was actually Brandon's, but we love football to but around that time once he you know, you can see the work at the kicking in and I didn't I didn't have to push him when he was a little guy. I was really just like it is in the movie when the lawns not mode. People asked, is that real? Yeah, that's that was real, because he just be set setting on the couch eating chips or laying in the floor and I thought, man, you know, I guess I felt like a nine year old should, you know, have some type of work atic. I don't know why. I guess at that time I knew everything, but I didn't. But he's sure showed me. So what's amazing about his story, though, is in...

...you're all story, is that you know Brandon. I think brandon growing up in a, you know, a difficult environment and and you know certainly wasn't given a lot but you know, surrounded by love, which is an awesome part of the story, and you guys played a big part of that. But he's growing up kind of a kind of a normal kid, and then something happens. Is there, Vicky? You Watch this and you watch the interaction with Marty and Brandon, is there anything that you can remember as like something that flipped a switch for him, something that changed from an intense motivation and desire? Is there anything you guys can put your fingers on on that one? We go back and look about it, because he's on inspiring to us as he is at the rest of the world. We just Tut to live with him and and be around in seven but he was always wonderful mom, wonderful mom. Dad wasn't around as much, alcoholic, a great guy. You would love him to meet him if he's passed on now, but but you know, you just did wasn't there. And so when he started get involved in church, you kind of start seeing that mind and I remember one time we'd had him in through at my mother's house and and he had hit was showing out. I think he was probably maybe six or seven, and I said, Brandon, would God want you to do that? And you could just see his mind working and he stopped. I mean did he just really understood that his faith was starting to develop, you know, those early years and then later on, as far as football is concerned, his best friend was invited to the All Star game and so when went to that and I think that is when it kicked in that he wanted to do that. You know that his bread best friend was a year older, and so, you know, I think it's just like the rest of us. Things happened that to me wouldn't have made any effect, but to brandon into the stage that where he was at in his life right then. That was the pivot that God needed to push him toward where he wanted into be. HMM, how about you, Marty? Yeah, I mean that's that's that's true. When he was attended at first high school Allstar game for his friend that that that kicked it in. But you know, I think it's a good lesson to learn from this is, you know, Brandon came from very, very humble but the anything I think we all look sometimes for. You know, I had start. And what's so inspiring that Brandon story is, you know, there was no head start, there was no he came, you know, with just really with it, but very little chance of making it, you know, which for a lot of us would would make us want to put I would quick with you know. I thought I don't have the scholarship or whatever that might be, or whatever career were in. You know, someone's got a hit start on me. So you know I'm going to I'm going to mail it in. And but not not with the not with Brandon. It just what he had a big gross spark between his sophomore and junior year in high school. Now, when I have a head a baseball all the time, I didn't see that and I was with and we were in the same household, but we were with him all the time. We didn't notice until he got this was before. You worked out all summer like high school student. Yeah, part you know, you're in the weight room all summer where it wasn't the way back to the early nineties. But his high school coach, Tommy ties, pulled me side. He said what have you been feeding that Bole and suppretty man. He said he's grown three or four inches this summer. Oh, I didn't. I didn't notice that. So but also at that same time, seemlock something mentally with Brandon clicked. It took on a physical growth, that a mental growth and a vision. He had a video. I think football is. I could, you know, maybe continue to play outside of high school, and now that what he didn't play hardly any he stood on sideline his sophomore year, junior years split time with a senior. Now he was a high school senior seventeen years graduate high school, Seventeen years old. Yeah, his senior year and I've gone back and looked at a lot of film. My goodness, something I knew...

...he was dominant that when you go back and played on both sides of the ball, but you had to you had to game playing or on the other side, because and then he'd still run you down. So yeah, fast and this was someone that, you know, two three years earlier, never saw the field. And what's the major uncordinated, but just worked himself, just putting in the work when you don't, when the ones looking. No glory there, but that's yeah, the Games are right. It's amazing story because when you look at he's like the classic example of a late bloomer and I love his story because, like in today in high school athletics, and you know, these kids are declaring now in the eighth grade and you know they're getting scholarships in the eighth and ninth grade and and you just have people that are late developers. And I had forgotten that brandon was a p graduated as a senior at like seventeen years old. And so let's talk about he shows up at Arkansas, his dream and you know Arkansas was you know, they were they kind of had a plan with the people that they recruited and and they allowed him to come and walk on. And and so now he's there. And one thing that struck me in the story and I'd like to talk a little bit about impact. So Brandon had an incredible impact, not only for himself with this focus and drive and determination, but he also had an impact on those around him, and the story did the movie greater on Netflix. A highly, highly recommend it for those that are listening. It did a really, really good job of kind of the impact that brandon had on those around him. And I know Marty and Vicky, you've known his teammates for probably a couple of decades now, and and just describe a little bit of what you guys witnessed and what you hear those people that lined up and played with Brandon. So in the beginning he comes out, he's out of shape, not not out of shape, but not in ready shape to compete at a major university in one probably the toughest competitive level and college football in the SEC and so people are kind of looking at that maybe like why is this kid here? And then in a very short period of time he earned a scholarship in his first year and in a very short period of time he is not different. He people are migrating towards him. So you tell me your experiences of hearing the stories of how people kind of migrated towards the humility and the difference that that Brandon was displaying. Right. He I mean he very quiet and we talked about he came in out of shape, basically. That's correct. He was told in recruiting business, and these were recruiting visits, that maybe I had had to make a phone call to get the visit, but they did in Bot us over and took it. took an adverse in him, but it was going to be as eventually it's going to be a walk home and then eventually as a preferred walk home. And he was told, just like it says in the movie, that you're not big enough. And so once again he grew, but that was in the wrong way. He gained weight, but it was not the right kind of way that we're ever, that summer he and I would go to white room a lot, but he was, you know, he was just putting on the wrong kind of way and I once again, I did not realize that would since I was within a lot coach ties before he showed up. Our when over to Fayette Belle, Arkansas, home of the University of Arkansas, said well, he's soft and I didn't waste I'm sending. Man, he's getting white. Let's yeah, he want they said that he's that's not kind of what they wanted. So okay. So, and I didn't even notice it. So when over and was challenged by the coaching staff that he had to get that that weight that he put on off, and that was a struggle. I can remember many time. I talked to him every night at ten...

...minutes after ten, and I he he said, I'm on the what the trainer called Green Label in the room. It's been basically and Salads. Yeah, be labeled on it. You can need it other other than that. No. So that wasn't a lot of fun, but not everything's. But what's amazing about story is they told them, said, if you want to play here, you got to show up and be over three hundred pounds m and so he listens to exactly what they told him to do. They did tell him how to put the three on. It's not like he was cutting the corner. He's like, okay, I got to be three hundred pounds. What I love about his story, though, is they said okay, then he shows up, he says, I did what you told me to do, and for coaches listening and for a business, coaches listening. You don't only have to tell somebody what what you need them to do. You got to make sure they know how to do it and then you got to keep in communication with them to make sure that it's going correctly. And so he shows up. I think the number, I don't know, twenty or you know, twenty or thirty pounds with the wrong body makeup and the kid says okay. They tell him you got to change it, you got to lose the weight and then put it back on muscle. And the kid does it. So he did everything that they told him to do exactly. Yeah, and just think about that and I really have it looked at it exactly like that John Before. But he could have said, right then, will you told me put the way down. I did it, and now that's not good enough, that's not the way. You know, he would do what his coaches asked of him because he believed in his coaches. He trusted his coaches and coach Tommy Tisy, sighschool coach told the coaches at the university point before he arrived, said what, make sure whatever you telling that's what you want done, because he will do it. They'll do what you say, but make sure it's exactly what you want to do, because if you say take a two and a half inch step on a drill, it's going to be two and a half. If you want three, you better say three. He was going to be precise. But going back to the white thing, he could have got the sturge right the end and then said well, I'm done. You know, he told me put the weight in it. He did not listen to his coaches. Took it off and then transformed and set up within a year and was a totally different in fact, he looking back about a year later. Any of the photos we've got a him around a time period before he went the university and mom would have them out locked on desplace, high school graduation. He's like put that away. He did not like the way he looked. He was fine with it at the time, but once he had transformed he's like, man, I don't like the way let's I'm a little UN careful of what what we share on our social media and other things. I keep him in mind because I know some of those photos in man too crazy about so we don't we don't put it he's he's a big old boy, but it's so so let's stay on this topic of coaches. I know that in the movie there were wonderful stories and you can't you can't make them all, you can't get them all in a movie, but he was just blessed, and beginning with you guys and his mother, to have just great influences in his life. But the coaches that showed up at the high school coaches, the college coaches, and then the big theme that I really really saw was we have this concept that we talked about a force management of great leaders and great coaches have the ability to meet people wherever they are and there are some examples of coaches that brandon had which met him wherever he was and brandon was willing to put in the work. They were willing to do the work with him, you know, above and beyond what the other people were doing, and he's like the classic example of a diamond in the rough. And so diamonds in the rough they have to be harvested, they have to be polished and I was really struck in the story and Brandon Story, by there were some great examples and I know they were a conglomerative of many coaches and that kind of stuff. But he was pretty blessed to have people really notice that he was different and I know that...

...was he brought it to the table because he was different, he was humble, he was an incredible worker, but you know in life and in business sometimes that doesn't always get noticed. And four coaches out there and leaders out there, I want you to listen as Marty and Vicki just talk about some of the impactful coaches and Brandon's life that really saw the diamond in the rough and helped him take it to the next level. Could you guys comment on that? Remember one of when brand's best friends, one of the Lineman, said that he it bothers him that he does not remember Randon the first year in that something. Yeah, see, he's really this giant that everybody and then they're one of the Lineman who turns up to is one of his best friends doesn't remember. And he was so quiet and putting in the work and and doing it behind the scenes and wasn't looking for attention or trying to get position himself. He was just focused and picky. That gives me goosebumps. One of his best friends says he doesn't remember him. Somebody who goes on and becomes a two time sec all SEC player, becomes the first team all American and gets drafted in the third round. That just gave me chill bumps. One of his best friend says, I don't remember him as a freshman. Yeah, which means he completely transformed him stuff and we're we miss things if we're not looking for them. Just like the coaching, you got to look for expect good things that are some people because they're going to surprise you. That just gave me chill bumps. Maybe chill bumps. Marty, your comments about some of the coaches. Yeah, Brandon had, I mean blast to have a lot of great coaches. We talked to talk about before John. But he's one thing about it, you know, when I think they really took the brandon one thing. He obviously wasn't the Big Talker, super humble, but when you see someone that's willing to put in the work even when it's not paying off. Here in Arkansas, those that aren't familiar with the razorbacks, we have no professional teams in Arkansas. We haven't another division one school in the state and other than that we've got smaller schools, but razorbacks are everything. Razorbacks it's a statewide pride. There's this, you know, there's only it's a that's a one state school. I mean it's just that's that's it. Everything for razorback can be at smaller schools. On the weekend. Maybe you've got a student at one of the smaller schools and we were university last weekend talking about this and the talk in the stands if the hogs are playing at the same time. But people in stands what's the score? What's the score? Even though they're at another game, they want to know. Keep up with that, with that razorbacks school work. But you know, just back to Brandon's work at think when you see someone willing to sacrifice Fordan for no glory at all. Coach Houston, that what he arrived on campus and remember him telling the story about off Satan workouts. Are the off season workouts, going to the weight room. You know, in Arkansas everyone's got their battle private we we call the hogs wood pick. So we called the hogs and one mind that stuff out to me said there's not there's not too many people calling the hogs at thirty in the morning in the weight room. Yeah, any that's pretty powerful right there, a member not getting any result, we're not getting any glory, but man, were working so that you know that day will come. So, Marty, when I first met you and Vicki one of the stories that I just absolutely fell in love with and I wanted to ask if it was true, because I know Hollywood's got to do some things to condense topics and and, you know, keep people's attention, which I didn't think was at all necessary in Brandon's story. It turned out not to be necessary. So there's one story that I really love. New Coach comes in Houston, not the previous coach, the they just made a coaching change Houston. That comes into the field house at you...

...know, I don't know at what's its dark. So it's after everybody is gone and he saw brandon in there working on his technique and he didn't really know brandon that well yet, and so he's like Hey, who's in here and how'd you get in here? And and so you know, Brandon asked for, you know, permission to be able to do that in Houston. Nut goes down and talks about that and the impact. This is the part that I really loved. So the coach, the new leader, came in, had a decision and probably said, Hey, look, I got a couple of years to rebuild here, so I can go with the younger guys. And this was big impact for me when I was thinking about business. Brandon was so impactful to others around him that Houston nuts saw that. So first of all he had a firsthand experience with him after hours, like it like at night when all the lights were off in the field house, and then he had a conversation with Brandon about brandon saying hey, let us finish what we started. And Houston nuts getting paid a lot of money. He's got a plan to come in. He's a new leader and the new and the leaders. I want you to just listen to this, see what's on the ground, see the leaders, the the players that are on the ground, see the positive where your pockets of influence, of positivity and resilience, and Brandon was one of those. And then they show they cut to the next scene. I don't want to give too much of the movie away, but this really impacted me. And then Brandon's leading the juniors and seniors and in the first day of practice, and you could tell Houston nuts mine was just like, okay, we're going to go with these, we're going to let them finish what they started, and that almost never happened. So, Martie, would you just kind of comment on that, that situation where a coach comes in, has a plan to probably do something, bringing his own recruits or what have your, looks on the ground, looks at the ground level season incredible talent and incredible leader and decides to partner with that leader and make great things happen. Yeah, exactly, and I mean and he had every opportunity because you've got an offensive line, our offensive lind going into that year for that next season. For out of the five or seniors, they were going into the third year of starting that they a Grand Garrett, Chad, ebananty, Brandon and Russell Brown. These guys were that. I mean everyone knew that we were right on the cusp of really being good the year before. I can understand why they were looking at changing because we were ranked near the end that at the very bottom and rushing yards, which that's an insult to an offensive lineman. Yeah, you can't run the ball switch means you're not very physical, but you know coaching up saw what he had there and saw that what what Brandon was, what he came from and the impact and the influence that he had on his teammates, not only on his teammates, but you know all that. All the coaches, and I mean when any player out there knows that, that's listening, that's played. You Know College football most and there's not very many that are favorite of a coaching championship and Brandon and that team was not a favorite. Coach Ford was the head coach at the time. And it is just almost there, I mean when this team was going to be good, but we've had to backtoback for in seven seasons. You just can't continue that. And but coach Broyles and in our longtime legendary athletic director at Arkansas, you know, really did a great job of Brandon Houston and I was excited about it once he got here. But I'm just like everybody else. You know, you want to, we know we're right at the just right there about to make things happen, but I don't coach nut took what he had took what those guys had put in all those years of work and they knew one to know that was that offensive. Blind was tight and if they knew, they didn't have to they didn't...

...have to verbalize anything when the Bob snap. They knew one another's tendencies and worked as a unit. So and had formed such a great story, I think. And then they went on to in the next two years. I don't they competed for the SEC championship. They won one of them. Writer. Or do they win to we won the West? Yeah, we went. We won the West a couple of times. And when hid for the West that Brandon senior year, and that's just because of just terrible, terrible game at Tivacy, and not a terrible game of a game we should have won. That is now in the legendary archives of the SEC and they will replay that game in it network here and I try not to watch it. Hey, I of a Michigan Fan, so I'm right there with you. I'm right there with you on some of those disappointments. But so okay. So let's just recap a couple of things. Coaches and leaders that are out there. When you first you know, get your assignment to go in and take over a new team. You get called in to turn around this team. Most people make plans without even meeting the players, without even understanding what's on the ground, and you could miss an opportunity to see a potential future all American and an NFL draft pick and have that person kind of help and partner with you to just enforce management terms. We call that level four players. Level four players have a massive impact on those around them. And then, if you are a player, if you are an employee and you're listening to this story, I want you to think about Brandon's impact. A new coach comes in and Brandon just kept doing what he was doing, offered his ability to be a great impact, a great influence for the new coaching staff, to be a help to the new coaching staff. You're not powerless if there's a coaching shift or a leadership shift. If you're doing the right things, things will be things will be noticed. So all right, so, Vicki, I'd like to shift gears a little bit and one of the things that we really love to do on this audible ready podcast is this story just really, really touched our heart. Brandon Stories and credible story, your stories of the way that you are keeping Brandon's legacy alive and what you're doing for others is just awesome. And we're talking about Brandon Burlsworth, the most famous and greatest walk on and college football history. They now have a burrows worth trophy and some incredible names like Baker Mayfield and several others that are in the NFL. This is an award that's given out every year. Nothing given, everything earned. Mentality. Brandon went from walk on the two time all SEC, first team all American and a third round draft choice for the colts. What I also love is that in that time, and I believe he is the own, was at the time the only razorback football player that earned his master's degree before his final game, and that just when I read that, I think I read that a couple of days ago, I'm like, but of course, but of course, what a what an absolute incredible human being. Let's shift gears a little bit and talk about the foundation. Vicky, would you tell us a little bit about the foundation and what you all have been doing to keep Brandon's legacy alive? Brandon is no longer here due to a tragic situation which actually made me cry. I'm fifty eight years old and I watch movies and you know that one. That one made me cry. And let's talk a little bit about the legacy in the foundation. Brandon Burrows Work Dot Org is where you can find information about the foundation. Rachel will put in the show notes a link. Will actually have a landing page which will link right to the foundation. Let's dig into really what's most important is the legacy that brandon created and what you guys are all doing with the foundation. So, Vicky, tell us about it. It won't surprise you at...

...all to know that Marty en brandon had already spoke about when he knew that the NFL was probably going to be a real possibility. Had already talked about helping children with the money that he had. He knew that he would make some difference. Brandon already had said and have conversations about, you know, helping others in the NFL. You know they always have the groups of the INFA players bring the the groups of children to help them. You know, pay man didn't that? That's just really common. And so we they'd already talked about the idea of what we now call the girls kids, which is probably what were more famous for just because we bring underprivileged children to Arkansas Razor Back Games and to Indianapolis Code Games, so that that was an easy thing. And then football camps. You know, we wanted to kind of get those Brandon's friends together so that we you know, a lot of this was it was all in brand's memory, but it was out of our grief that we had to Marty and I call it sink or swim. You know, first the first year was tough and the movie kind of shows the what happened that weekend. That was probably more our first year. We yeah, really struggled on how as we've lived for this child. You know, he we gone to Marty and I went to every game and Miss Barbar them on every game. We missed two in four years and we just had lived with these families and the players and what happened. So that girls kids and the end we realized that that brain was so well known for those glasses, and so that's what we're really passionate about. Our summer push is to get our eyes with champion where we go in and kids in school that don't have insurance, don't have means to do it, but are still trying. They're still, you know, they don't have government a that they're trying to families are trying, but so those kids in Arkansas we put glasses on about a thousand children a year through our eyes of the champion program and we want to push that out. We're now in Louisiana and we're trying to push that out nationwide. So that's I love that. I love that and if you get a chance, google a picture of Brandon. There's a story about how he was having some struggles in a game and they got a pair of glasses for him and he didn't have a lot of money to be able to you know, and he asked me to get, you know, designer glasses, but he had to get the glasses also to be able to withstand the contact. They're probably be the most famous athletic pair of glasses today. They're the thick black rim glasses and and you know, six foot for three hundred and ten pounds would just knock your lights out wearing those glasses. It's just one of my favorite things about Brandon. But to our audience, to look, there's seventy five percent of all people that are listening to this are wearing some type of corrective lenses, and so we would like to just, you know, put a bug out there. We love doing these podcasts because we also point you in the direction of some wonderful foundations, because we know our community is really interested in serving others in so can you talk a little bit more the one that you guys have a big push on right now? It's called the eyes of a champion and the concept and some of the things that people can do? Obviously you can donate and you can donate pair of glasses, you can donate several pair of glasses that can you talk about the different ways, even because you're trying to spread it across the country, even going to your optometress. Could you talk to us a little bit about how we might be able to help in this endeavor of the eyes of a champion? Our big push. We would like optommetrous from around the country to we, as COMTERESTER, donate twenty exams per year, Twenty Xams and twenty prayer glasses, which they're probably doing anyway, because we all have that need to help others. This is just an organized program that's through the school nurse and so we can track everyone that's getting them and then the school nurse is following that child to make sure that the thing about children is that they don't know that they can't see. Brandon didn't know that he couldn't see individually. He's on the trees. He just thought that's way it was, and young kids assume that they're stupid or or not getting it, or I don't I can't pick this up like everyone else. And so they need that push to be able to somebody to make...

...you identify the problem and then, if they can't afford him, to give them those glasses that they need. And so our our push this summer is just for optometrist throughout the country to sign up and then, once you donate, the exams in the glasses will go into the school systems close by and let them know that those were available. It's an easy web based past were protected through the nurses and so it we hope to not leave anybody out the needs glasses that wants them. Awesome, awesome, they are. Punctis do a great job. I mean these children need this. We we like to say, the OPTOMETRISS, you know, allow them to see. But through the foundation we like to help give them a vision of a rider future. So every child, whether that's in Michigan, whether that's in California, we get out in these other states, every child that receives free I care, will get a copy of Brandon's book as of a champion books so they can see and read about this guy that overcame all these obstacles and that they also can do whatever they set their mind to. That's awesome. I didn't realize that there's a book. So there's also a book called the eyes of a champion. I love that. D is a movie version of it out now, so that is a by the way. Think it's on Amazon and fantastic website. Fantastic. I get that edit piece. I'll get that for sure too, and Rachel will make sure that we put that in the show notes. So, folks, folks that are listening, seventy five percent of us, including myself, I'm planning to do this right away, to work with the Borlsworth Foundation, to work with Marty and Vicky to see what impact that I can have through my optometry us. We're not talking about a lot of money here, but we're talking about incredible impact for those less fortunate. That don't have the ability to have some of these things like basic I care and what a great way to kind of summarize Brandon's legacy. When I think about Brandon, the first thing I think about is seeing, you know, just visually seeing this hulk of a man, a haulk of a human being wearing these black rim glasses and just kind of standing proud is really awesome. So you have our commitment and for all the listeners that we have, I'd ask you to just join us in helping this foundation again. It's the brandon burrows worth DOTORG. You can find out more information. Rachel will put it in the show note. So I'd like to just recap and summarize. Marty and Vicki thank you so much for just sharing your thoughts of this incredible human being who graced this earth for such a little period of time, but yet we're still talking about him twenty years later. The greatest walk on and college football history, the Burlsworth trophy named after him, a two time all SEC first team, all American, third round NFL draft choice, but most important, just an incredibly faithful and incredible human being and a servant, in not his words but his actions, to all those around him. I'll never forget the story. I thank you so much for being a part of our podcast today and we just wish you nothing but blessings for this foundation. Thank you and thank you. We appreciate the opportunity to share Brandon story because we think it's powerful and it's our passion today. There, Amen, Amen, go razorbacks, go homes, go razorbacks. I think we all just became Arkansas football fans. If you want to help support Brandon's legacy and Vicky and Martie's work, and really, how can you not, go to the show notes. We've linked up a landing page there where you can find information on how to donate and to spread the word to your own eye doctor to help kids in need. Fit's the Brandon Burlsworth Foundation or audible ready to help support these great organizations. What a story. I hope that you can take your own lessons of passion and perseverance from Brandon's life and legacy. Thank you for listening. At force management, we're focused on transforming sales organizations into elite teams. Are...

Proven methodologies deliver programs that build company alignment and fuel repeatable revenue growth. Give your teams the ability to execute the growth strategy at the point of sale. Our strength is our experience. The proof is in our results. Let's get started. Visit US at force MANAGEMENTCOM. You've been listening to the audible ready podcast. To not miss an episode, subscribe to the show in your favorite podcast player. Until next time,.

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