The Audible-Ready Sales Podcast
The Audible-Ready Sales Podcast

Episode · 6 years ago

The Uncommon Story - Who's Doing This?

ABOUT THIS EPISODE

John Kaplan shares a motivational story about being uncommon.

... We are going to use this recording to offer a little motivation. Those of you who've had one of our trainings with John Kaplan likely know the uncommon story and that WHO's doing this mantra. It's become quite popular with many of our command of the message a lum. I even find myself saying it at my desk on occasion. So we wanted to share it with you, our podcast listeners. John Kaplan is here to share it with you today. Take it away, John. Hey, good morning, Rachel, and thanks for this opportunity. Really kind of excited to just contemplate this topic as over the weekend I had a chance to see Tony Dungee, the author of the book uncommon, who's just had a huge impact on me personally and in, you know, personal life and business life. But you know, you got inducted into the two thousand and sixteen pro football hall of fame. The statistics a...

...hundred forty eight wins over thirteen seasons, culminating in a super bowl and with the colts, and two thousand and seven, you know, thirteen years as a head coach and only one losing record and that was his first year in Tampa Bay, you know. But but that's not what I really love most about Tony Dungee. You know, what I love most about Tony Dungee is is, you know, he's an author and in the books that I've read that that that he's written. You know, the first one I think came out was called quiet strength. It was just a really, really great read. But then the one that really impacted me was the book uncommon. And as many of you listeners know out there, I'm a father of three great kids, Sarah, Emily and Jacob, and I've spent most of their lives encouraging them to be uncommon and because it's really, really hard to be uncommon in this world today. And so the story of just being uncommon. I really had to think about something that was relevant to myself, my family anybody...

...else that I would be speaking to, and I was reminded of a time back in one thousand nine hundred and eighty one when I packed my bags and left for home from Michigan to go play football at a school called Boise State and Idaho. They were the one double, a defending national champions and it was just a unbelievably fantastic experience and I had the opportunity to transfer closer to home and earned an athletic scholarship to play at school called Bowling Green and Ohio. Just a dream come true for me to be able to play closer to home and and I was really all excited about it. And and I remember getting a letter from a coach that I didn't know who the coach was and finding out that the two coaches that had to position, coaches that had recruited me to bowling green, had taken other jobs over the summer and the basically the letter said, Hey, John, we need you to report with the...

...freshman I don't know, you know, got to gage your skills, don't know who you are and you know it's innocent enough letter, but the way I took it I wasn't very proud of. I'd love to tell the listeners that I you know, that I was all motivated and determined to show this new coaching staff you know exactly what I was made of. And and instead I felt sorry for myself and eight bond bonds and watch daytime TV and I had a friend back then. His name was Vince and I stopped showing up in the gym for a little bit because I was kind of aggravated. You know the reason why I was aggravated. I had to sit out a year and I would have been like the equivalent. I would have been twenty years old when I showed up and they asked me to show up with the eighteen year old freshman and I I was just feeling a little wrong and Vince called me and he said, Hey, where you been? I haven't seen you at the gym, and I tried to tell him my sad sack story, you know, of what it was happening to me, and he just he said I'm coming over to get you to go work out and he hung up...

...the phone and I was thinking of contemplating, you know, just you know, Vince came to the door, just telling them, Hey, I don't feel like working out. But then I was reminded that Vince was six foot five, two hundred and ninety five pounds, and and Vince comes to the door and says that we're going to go work out. We're probably going to go work out. So I figured out when he comes, you know, we'll go to the gym I'll do a few curls, look in the mirror and and, you know, get it over with. And so we're in the car and we're traveling towards the gym and and and I look at we actually drive right past the gym and I'm looking at Vince and I'm saying, Jim, you know, Vince, the gym is right over there, and he says, well, you know, we're not going to the gym. And he drives right past the gym and I said, Dude, where we going? And he said we're going to go run. And I'm thinking to myself, I'm not going to run. You know, we might be going to a place that's going to have running, but I'm not running. And...

...so we go to a place in Michigan, just outside the city, in a place called Oakland University, and so we get out of the car and we start walking towards the athletic facilities and and we come up to the track and Vince walks right past the track and I say, Vince, where are you going? The track is right here. Where you going? He looks at me and he says we're not running there. And I said where are we going to go run and so for any of the listeners that are from the Michigan area and Noakle University, if you keep walking past that track and walk into the woods, there's a very steep set of hills which are which are designed to get you from one athletic field to the next athletic field. And before I could even contemplate it, Vince takes off running up these stairs. and Vince's six foot five, two hundred and ninety five pounds, and these stairs are so steep at Oakland University that by the time he gets to the top of it he actually looks small and I'm just watching him run up...

...and he's he comes back running down, he leans in, leans his big head into me and he says hey, who's doing this, and he takes off running up and I'm contemplating who's doing this and I'm still feeling sorry for myself and I'm like, well, not me, I'm not doing this. And so he runs up and he comes down. He's really sweating now by the time he gets down and he yells back at me who's doing this, and he runs back up the you know, the steps, and as I'm watching them run up the steps, I'm thinking to myself, you know, this is ridiculous. If I'm here, I'm feeling like a you know, an idiot. I'm just going to run these things. So I start running them and I realize how the bond bonds and daytime TV has impacted me, as I gained a little weight and I am Hoffing and puffing by the time I get up to the top. But I passed him and he leaned in and said WHO's doing this, and I'm not really able to contemplate what is he saying to me. As I start to come back down, he leans his head back in and says who's doing this? And by the time I got up the second time to the top of the steps, my heart was...

...pounding out of my chest. I'm looking out over a beautiful campus of Oakland University and I absolutely in that moment realized exactly what he was asking me. And in that moment I remember feeling incredibly uncommon, knowing that there was probably a highpop probability that across the you know, my competitive playing field in that moment, that I probably was the only one doing this at that time and it felt fantastic and it was an unbelievable feeling of feeling uncommon, doing things that I didn't want to do but did it anyways. And so as I came back down and Vince came back up, I was prepared for him. As he leaned his head and he's a little bit more exhausted this time, you know, he looked at me and he said WHO, and he didn't even get it out, and I said no one, and he just looked at me and he said that's right. And then Vince and I, you know, for several more times went up and went down these stairs, went...

...up and went down these stairs, and I just remember just an unbelievable feeling that day of being uncommon. And so I've used this story not only for myself. I still feel it and, you know, for myself when those things where the world just does not want me to be uncommon. The world wants me to be very common. My industry wants me to be very common. You know, at growth play what we ask our customers to do is extremely uncommon and I love the feeling I get when I look in people's eyes when when they realize that what we're asking them to do is very uncommon and now they're trained to be very uncommon. In your customers want you to be very uncommon. So so, you know, you'll hear me tell this story a lot when I you know, when I'm with my clients, and over the years it's taken on a life of its own. You know, with my own son today, who's a college athlete. I love, you know, after game or what have I'll yell out to him or when he's training...

...during the summer, I'll yell out to him. I say, Hey, who's doing this, and Jacob will look back at me and say no one, in some incredibly incredibly motivating feeling. Yeah, every now and then I'll get an email from someone, or I'll be in an airport. Who Yell Out, Hey, Kaplan, who's doing this? And I love to yell back no one. So my message, Rachel, and thanks for giving me the opportunity to share it, my message to the listeners out there is to be uncommon. Do One common things and you'll always come out on top. You know, just listening to these podcasts, you know as they come out that you put together, Rachel, and implementing the great ideas that you bring forth to list to the listeners is uncommon in itself. And I wish to everybody listening to have an uncommon rest of your year. Awesome. Thank you, John, for sharing, thank you for your kind words, thanks to all of you for joining us and for taking the time to listen. Be Uncommon. It's a great phrase to live by. We'll see you next time.

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